Launched this year across London, and soon to be available in other regions of the country, Personal Best offers a simple ‘something for something’ deal: in return for undertaking a six-week training programme in a range of skills those who graduate get a shot at volunteering at the Olympics.
Along the way, the graduates acquire the self-confidence and esteem to enable them to go into further training or employment.
We can use the example of Personal Best to make Britain fairer during the recession.
The Olympics is the biggest infrastructure project currently underway
in Europe. It will not simply provide skills, training, and jobs – in
construction, leisure, the media and hospitality – but also an
opportunity to regenerate one of the poorest, most underprivileged
parts of London.
The economic conditions faced by people in Britain today are,
thankfully, less perilous than those which confronted America during
the Great Depression. However, the example of Franklin Roosevelt’s
famed Tennessee Valley Authority – a massive investment in one of the
most deprived parts of the US which has had a huge lasting economic
impact – represents a modern day inspiration for the kind of benefits
we should be aiming to derive from the Olympics.
Turning that big picture into individual lives transformed is, however,
the critical challenge; but we can use the opportunity provided by the
Olympics to go beyond government, and reach out to business, the third
sector and individuals.
We should begin by asking charities to provide a series of volunteering
opportunities for those embarking on the programme. These could range
from helping train youngsters at a local sports club to working on an
environmental project. All the young people embarking upon the scheme
would be asked to sign a contract agreeing to take up one of these
slots and undertake regular volunteer work throughout the duration of
their time on the programme.
Next, we’d ask businesses to agree to provide one or two-week work
placements for all the young trainees. These would, in turn, provide
the kind of lessons in the most basic work routines: the importance of
punctuality, appearance, building relationships with colleagues.
We’d request Whitehall departments, town halls and third sector organisations to play their part too.
Finally, we’d ask individuals to give up their time to mentor trainees
individually as they progress through the programme, from recruitment
to graduation.
But we should not just be asking those in work to give their time,
knowledge and advice; others – be they from retirees, parents who have
given up paid work to stay at home while their children are young, or
those recently made redundant during the downturn – have much to give
back.
While we could never have foreseen it when London won the right to host
the Olympics three years ago, our investment in the games is providing
a vital fillip to the economy at a time when it is most needed. The
challenge before us now is not simply to grasp these opportunities but
also to ensure that they raise the aspirations and open up new paths to
opportunity to those who need them most.
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